Digital Marketing is fastest growing segment fueling the growth of Sachet Packaging Market

 

FLEXIBLE PACKAGING MARKET


The global Sachet Packaging Market is estimated to be valued at US$ 10475.75 Mn or Mn in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.


Market Overview:
Sachet packaging offers a low cost innovative solution for product manufacturers to target price-sensitive customers in emerging economies. These small portion packs help pharmaceutical, food and beverage, and personal care product companies to reach a wider customer base facilitating product trial and adoption in developing markets.

Market key trends:
Digital marketing has emerged as a cost-effective promotional tool for sachet products. Companies are using social media platforms and online video ads to create brand awareness and trial among young consumers. By leveraging digital marketing campaigns, brand owners can effectively target customers across geographies through localized promotional strategies. This is set to substantially boost demand for small portion packaging like sachets in the coming years.

Segment Analysis
The global sachet packaging market is segmented by material type into plastic, aluminum foil, paper, and others. Among these, the plastic segment dominates the market and accounts for over 40% of the global market share. Plastic is the most widely used material for sachet packaging owing to its low cost and ability to provide effective barrier against moisture, air, and light. It helps extend the shelf life of products. Within plastics, polyethylene is the most commonly used polymer due to its excellent resistance to moisture and chemicals.

Key Takeaways
- The global sachet packaging market is expected to witness high growth, exhibiting a CAGR of 6.1% over the forecast period, due to increasing demand from food & beverage and personal care & cosmetic industries.

- Regional analysis: Asia Pacific dominates the global market with over 35% share. The region is expected to continue its dominance, growing at a CAGR of around 7% during the forecast period. This can be attributed to the rising disposable incomes and growing population in developing countries such as India and China.

- Key players operating in the sachet packaging market are Amcor Limited, Bemis Company, Inc., Constantia, Sonoco Products Company, Huhtamaki Group, Mondi, Sealed Air Corporation, RCP Ranstadt GmbH, and Clondalkin Group. Amcor Limited and Bemis Company are currently the largest players in the market with combined market share of over 20%.
Explore more trending article on this topic: 


Comments

Post a Comment

Popular posts from this blog

Rising Adoption Of Non-Invasive Screening Techniques Is Anticipated To Open Up New Avenues For The Leukemia Screening Market

Image
The leukemia screening market The leukemia screening market is estimated to be valued at US$ 17.04 Bn in 2023 and is expected to exhibit a CAGR of 6.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Overview : Leukemia screening refers to diagnostic tests used to detect presence of leukemia in blood or bone marrow. Leukemia is a type of cancer affecting the blood and bone marrow. The key products used in leukemia screening include next-generation sequencing tests, ELISA tests, immunohistochemistry, molecular diagnostic tests, and flow cytometry. These tests help detect specific leukemia cells and classify the disease subtype. They play a vital role in disease diagnosis and treatment planning. Market Dynamics : Rising prevalence of leukemia across the globe is a key factor driving the market growth. According to data by WHO, leukemia accounted for 3.5% of total cancer cases and 2.8% of cancer deaths worldwide...
Read more

GCC Air Purifier Market Estimated to Witness High Growth Owing to Rising Pollution Levels

Image
  GCC Air Purifiers  Air purifiers are household electronic appliances that help remove airborne pollutants from indoor spaces such as homes and offices. Air purifiers come equipped with HEPA filters that capture dust, pollen, smoke, bacteria and other microbes, as well as activated carbon filters that absorb chemical vapors, odors, and volatile organic compounds. The devices help improve indoor air quality by reducing exposure to particulate matter that originates from outdoor sources as well as gaseous pollutants from indoor activities. The global GCC air purifier market is estimated to be valued at US$ 127.3 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Dynamics: One of the major drivers for the growth of the GCC air purifier market is the rising levels of air pollution across cities in the region. Rapid industrialization and urbanization, couple...
Read more

Freeze-drying Equipment Is Estimated To Witness High Growth Owing To Growing Pharmaceutical Industry

Image
  ELECTRIC LINEAR CYLINDER The Freeze-drying Equipment Market is estimated to be valued at US$ 8.63 Mn in 2023 and is expected to exhibit a CAGR of 16% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights. Market Overview: Freeze-drying equipment is used for food preservation and biological material preservation through sublimation. It involves freezing the material and then reducing the surrounding pressure to allow the frozen water in the material to sublime directly from the solid phase to the gas phase. Freeze-drying helps prevent spoilage and increases the shelf life of products which drives its demand across food and pharmaceutical industries. Market key trends: One of the key trends spurring growth of the freeze-drying equipment market is rising demand from the pharmaceutical industry. Freeze drying helps preserve the structural integrity of drugs and their pharmacological properties during manufacturing and storage. I...
Read more